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Development of a Mobile Advertising Platform for Simplified Facebook Campaign Management

https://clearcode.cc

Advertising & marketing

Information technology

Challenges in Facebook Advertising for Small Businesses

Small local businesses struggle to effectively run Facebook advertising campaigns due to complex marketing tools, technical requirements, and time constraints associated with learning advertising platforms and marketing terminology.

About the Client

Tech company specializing in AdTech solutions for digital marketing automation

Key Project Goals

Develop a mobile-first advertising platform for simplified Facebook campaign management
Integrate Facebook Ads API for automated campaign creation and management
Create intuitive UI/UX for non-technical business owners
Enable seamless promotion of business pages, events, and posts

Core System Capabilities

Facebook Ads API integration for campaign creation
Business page promotion tools
Event advertising functionality
Post promotion capabilities
User-friendly interface for campaign configuration

Technology Stack Requirements

AWS

React Native

Redis

Elasticsearch

Firebase

RabbitMQ

External System Integrations

Facebook Ads API

Performance and Security Requirements

Scalable architecture for handling multiple concurrent campaigns
Secure API authentication and data protection
Responsive UI with minimal latency

Expected Business Outcomes

Enables small businesses to effectively leverage Facebook advertising without technical expertise, resulting in increased customer acquisition, improved ROI on marketing spend, and reduced time investment in campaign management.