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The client's existing website emitted significant CO2 (4.59g per visit) and operated in an environmentally unfavorable digital ecosystem. The project required urgent optimization within 3 months without disrupting user experience, functionality, or resource allocation.
A Polish universal bank with over 45 years of tradition, focusing on ESG investments and sustainable development goals (SDGs) through responsible financial solutions.
Projected 85% reduction in website CO2 emissions (from 4.59g to 0.56g per visit), equivalent to annual carbon absorption of 88,740 trees. Expected to position the website as 67% cleaner than industry benchmarks while maintaining 4 million customer engagements and supporting ESG investment growth.