Development of a Dual User Journey Educational and Recruitment Platform

The client currently operates a limited digital presence with minimal online engagement, making it difficult to communicate the benefits of their training programs and connect learners with potential employers. As the organization grows, there is a need for a dedicated, user-centric website that supports distinct user journeys for prospective students seeking training and companies seeking to hire developers, ensuring streamlined experiences for both groups.

A mid-sized training provider offering intensive coding bootcamps and serving as a talent hub connecting trained developers with industry clients.

• Create a purpose-built website that clearly distinguishes between prospective students and hiring companies, guiding them through tailored user journeys.
• Increase user inquiries and sign-ups for training courses by providing targeted and easily accessible information.
• Establish a dedicated event page to promote free coding taster sessions and other outreach events, encouraging engagement from potential students.
• Enhance overall user experience through modern, friendly, and accessible design to boost user retention and action rates.
• Achieve a measurable uplift in website traffic and inquiries within the first few weeks of launch.

• Two distinct user journeys with tailored content flows for students and employers.
• An easily identifiable events page for promoting community engagement and informational sessions.
• Flexible, reusable design patterns to facilitate simple content updates and page creation within a CMS.
• Integration of an internal content management system supporting custom fields and layout arrangements, using a modular approach.
• Implementation of SEO best practices through plugins or integrated tools.
• Responsive design ensuring accessibility across devices.
• Clear call-to-action elements guiding users toward sign-up or inquiry forms.

• SEO optimization plugin (e.g., Yoast SEO)
• Image optimization tool (e.g., Smush)
• URL redirection management (e.g., Redirection plugin)
• Form management or inquiry capture tools for user actions

• Website should load within 2 seconds on standard broadband connections.
• Responsive across desktops, tablets, and smartphones.
• Secure hosting environment with data protection measures for user inquiries.
• Easy content updates via user-friendly admin interface for non-technical team members.
• Scalable architecture to accommodate future growth in traffic and content.

By implementing a dedicated, user-focused website with tailored pathways and engaging content, the organization expects to see increased user inquiries, higher course sign-ups, and greater engagement with promotional events. An initial uplift in website traffic and inquiries by approximately 20-30% within the first month is projected, alongside improved user satisfaction and easier content management for ongoing growth.