Enhanced Digital Platform for Workspace Provider to Boost Conversions and User Experience

The client currently operates a website with a dated design and a non-intuitive content management system, leading to low user engagement, suboptimal search functionality, and poor conversion rates. Their existing online platform lacks cohesive branding and seamless user experience, impacting their ability to attract and retain tenants effectively.

A mid-sized workspace provider specializing in flexible office rentals for SMEs, seeking to modernize its online presence and improve user engagement.

• Improve website conversion rates by enhancing user experience and engagement.
• Implement a modern, clean, and cohesive design system aligned with updated branding guidelines.
• Develop a user-friendly content management system (CMS) to streamline content updates and maintenance.
• Integrate advanced search functionality with filters and an interactive property map to simplify location and space discovery.
• Enhance SEO performance through structured data and optimized content strategies.
• Ensure the website's scalability, performance, and security to support future growth and digital initiatives.

• Implementation of an intuitive CMS based on widely adopted platforms (e.g., WordPress) with visual editing and customization capabilities.
• Integration of advanced custom filters within search functionality, enabling users to refine their workspace search based on specific criteria.
• Development of a dynamic property search map integrated with a mapping API to update listings in real-time as users navigate the map.
• Adoption of a new design system emphasizing white space, clean aesthetics, and clear call-to-action buttons.
• Application of SEO best practices including structured data schemas (e.g., JSON-LD) for improved search engine visibility.
• Component-based design approach to facilitate rapid development and reusable elements.

• Google Maps API for dynamic property mapping
• SEO schema integration tools for search engine optimization
• Content delivery and analytics platforms as needed

• Website must load within 3 seconds on standard broadband connections.
• Ensure mobile responsiveness across all device types.
• Implement security best practices to safeguard client data and prevent breaches.
• Provide scalability to accommodate future property listings and increased traffic.

The implementation of this digital platform is expected to significantly boost user engagement and conversion rates, aiming for an increase of over 200% in conversions. Enhanced SEO will improve search engine visibility leading to increased organic traffic. Overall, the project aims to create a scalable, attractive, and user-centric online environment that drives growth and positions the client as a leading digital presence in the flexible workspace market.