Development of a Scalable Content Management and Catalog Website for an E-Commerce Publishing Platform

As the digital publishing platform expands, the company requires a scalable, stress-free content management system and a user-friendly website to effectively showcase over 30,000 titles, facilitate easy navigation, and support ongoing marketing efforts. The current infrastructure limits growth, content control, and user engagement, hindering competitive positioning in a $100B industry.

A rapidly growing startup in the digital publishing and retail industry offering a vast catalog of titles through a proprietary app, seeking a dynamic web presence and content management solution.

• Create a scalable, easy-to-manage content management system (CMS) allowing the client to control website content effortlessly.
• Develop a visually appealing, intuitive website that prominently displays a large catalog of titles with browsing by genre and exploration features.
• Implement seamless API integrations to automatically pull and display extensive data (titles, covers, descriptions) from the existing database.
• Enhance user engagement with clear calls to action and simplified navigation, ensuring every page is accessible within one click.
• Support marketing and promotional activities through flexible content blocks and UI components aligned with brand guidelines.
• Achieve measurable improvements in website traffic and user interactions, targeting significant growth in clicks and impressions.

• A user-friendly content management interface with block-based editing for easy creation, modification, and reordering of site content.
• Integration of APIs to automatically synchronize and display catalog data (titles, covers, descriptions) of over 30,000 items from the existing database.
• Design and implementation of a mobile-first, clean web interface with intuitive scrolling animations and genre-based browsing options.
• Persistent Call to Action buttons across all pages to guide user interactions towards conversions.
• Wireframe-driven design process utilizing a platform such as Figma to ensure collaboration and iterative refinement.
• Flexible, visually consistent design components aligned with brand guidelines, including color palettes and typography.

• APIs connecting to the existing database to import and display catalog information dynamically.
• Search and filtering API for enhanced browsing experience, e.g., genre search and multi-criteria filtering.

• High scalability to support an expanding catalog of over 30,000 titles and increasing web traffic.
• Optimized performance ensuring responsive user interactions and quick load times (target LCP within 2.5 seconds).
• Secure handling of data, with adherence to best practices for web security and data privacy.
• Easy content updates and modifications to enable the client to manage the site independently.

The new website is expected to significantly increase user engagement, with a targeted 4.5x increase in clicks and 67x impressions within the first month of launch. Additionally, the platform aims to facilitate substantial growth in content exploration and conversion, supporting funding milestones such as raising over £500k, doubling original targets, and strengthening market positioning through strategic partnerships.