Comprehensive Digital Platform Development for Orthopedic Customization and Patient Engagement

The client’s existing digital presence is outdated, overly clinical, and not aligned with the goal of expanding their direct-to-consumer market globally. Current communication and user journeys predominantly cater to healthcare professionals, neglecting the end users including patients and their representatives. They lack a modern, scalable website that provides tailored user experiences, engaging customer stories, and efficient operational tools such as booking systems.

A mid-sized medical device manufacturer specializing in custom orthotic and prosthetic solutions seeking digital transformation to expand global reach and improve user experience.

• Increase online traffic and user engagement through a modern, user-centric website design.
• Extend brand reach to a global audience and improve the visibility of their orthotic products.
• Develop tailored user journeys for clinicians and end users to facilitate seamless navigation and information discovery.
• Implement a rich media experience showcasing customer testimonials to emphasize life-changing benefits.
• Create a categorized online shop for easy product access, including custom and off-the-shelf orthoses.
• Enable users to obtain product measurements via online guides or local clinics for custom orders.
• Build a dedicated portal for clinicians with access to assets, training resources, and a streamlined appointment booking system integrated with calendar tools.
• Achieve measurable improvements in web traffic, session duration, and conversion rates after launch.

• Modern, responsive website design with distinct user journeys for professional and end user personas
• Content management system supporting multimedia content including videos and images for customer stories
• Product catalog with categorization by product type and condition, with hover-based interactive selection
• Custom product configuration interface allowing users to select options during product uploads and ordering
• Measurement guidance tools and clinic locator functions to facilitate custom orthoses ordering
• Dedicated clinician portal featuring access to educational assets and training materials
• Integrated booking system for patient appointments, linked with external calendar services (e.g., Outlook)
• Secure user authentication and role-based access control

• Calendar services (e.g., Outlook, Google Calendar) for appointment booking
• Product information management systems
• Customer relationship management (CRM) systems
• Analytics platforms for user behavior tracking

• Scalable architecture supporting international expansion and increasing traffic
• Fast page load times optimized for both desktop and mobile devices
• High security standards for protecting user data and privacy
• Reliable uptime and performance metrics to support continuous operation
• Accessible design adhering to relevant standards (e.g., ADA)

The project is expected to significantly increase online traffic, improve engagement through personalized user experiences, and boost conversion rates by providing easy access to products and information. Operational efficiencies will be realized through streamlined appointment scheduling and resource management, ultimately enabling the client to extend their market reach globally while enhancing brand perception and customer satisfaction.