Development of a Digital Signage Solution for Visitor Engagement and Wayfinding in Large-Scale Facilities

The client operates extensive buildings hosting multiple simultaneous events and activities, resulting in difficulties in guiding visitors, reducing staff overhead, and providing a consistent brand experience. Manual methods for informing visitors about upcoming events and navigation lead to negative experiences and inefficiencies.

A large non-profit organization operating multiple community centers and educational facilities seeking to enhance visitor experience through integrated digital signage and wayfinding solutions.

• Implement a scalable digital signage system supporting multiple display types and orientations
• Automate the updating and management of dynamic content through integrated APIs
• Improve visitor wayfinding within large, complex facilities to reduce staff intervention
• Create an engaging, brand-consistent visual experience aligned with organizational identity
• Enable a cost-effective solution accessible to facilities of varying sizes, including smaller branches
• Design a reproducible infrastructure to facilitate multi-site deployment and open access for broader adoption

• Support for multiple screen types and orientations (portrait and landscape)
• Integration with existing organizational websites and third-party event management systems via API
• Reusable templates based on organizational branding and layout standards
• Real-time content updates with minimal manual intervention
• Self-service content management for non-technical staff
• Customizable modules for displaying upcoming events, directories, and informational content
• Monitoring and reporting features for content performance and system health

• Event management and scheduling systems for automated content updates
• Organizational website and branding assets for consistent visual integration
• Analytics or visitor engagement tracking tools
• Building access or directory systems for real-time positional information

• Scalability to support an unlimited number of digital displays across multiple locations
• High availability with 99.9% uptime guarantees
• Secure API integrations and data encryption
• Responsive performance with content updates reflecting within seconds
• User-friendly interfaces for staff with minimal training

The implementation aims to significantly enhance visitor experience by reducing navigation difficulties and improving information delivery, leading to increased visitor satisfaction. Operational efficiencies are expected to decrease staff time spent on guiding visitors, with an estimated reduction in overhead costs. The solution's reproducibility and openness facilitate broader deployment, making advanced digital engagement accessible to all organizational branches, regardless of size. Overall, the project fosters innovation, consistent branding, and a scalable infrastructure to support future expansion.