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Development of a Decision-Maker Targeted Website for Ambulance Services Promotion
  1. case
  2. Development of a Decision-Maker Targeted Website for Ambulance Services Promotion

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Development of a Decision-Maker Targeted Website for Ambulance Services Promotion

clockwork.com
Healthcare
Emergency Services
Transportation

Challenges in Promoting Ambulance Services to Decision-Makers

Existing single-page web presence failed to effectively showcase service scale, expertise, and competitive advantages. Difficulty engaging decision-makers and demonstrating cost-effectiveness versus competitors, compounded by pandemic-related staffing constraints.

About the Client

Healthcare organization seeking to elevate ambulance services promotion and contract engagement with decision-makers

Objectives for the New Website Development

  • Create standalone website showcasing state-of-the-art ambulance and air care services
  • Develop targeted engagement tools for healthcare decision-makers
  • Demonstrate competitive advantages over established providers
  • Implement accessible, scalable web infrastructure for future expansion

Core Functionalities for the Ambulance Services Website

  • Interactive air care service area map with geographic restrictions
  • Decision-maker targeted messaging and visual content
  • Prominent contact integration with team connection options
  • WordPress CMS with Pantheon hosting for scalability
  • Web accessibility compliance features

Technology Stack Requirements

WordPress
Pantheon Hosting
Google Analytics
HubSpot
HotJar
Facebook Pixel

System Integration Needs

  • Google Analytics for user behavior tracking
  • HubSpot for contact form management
  • Cookie consent management system

Non-Functional Requirements

  • Scalable architecture for service expansion
  • ADA-compliant accessibility standards
  • Cross-browser compatibility
  • Secure cookie management system

Expected Business Impact of the New Website

Enables effective promotion of healthcare services during critical staffing shortages, improves lead generation through decision-maker targeting, establishes digital foundation for future service expansions, and enhances competitive positioning against industry leaders.

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