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Development of a Customizable Header Bidding Management Platform
  1. case
  2. Development of a Customizable Header Bidding Management Platform

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Development of a Customizable Header Bidding Management Platform

https://clearcode.cc
Advertising & marketing
Information technology
Media

Challenges in Prebid.js Configuration Management

Publishers and agencies face significant difficulties managing Prebid.js configurations across multiple websites, including manual code changes prone to errors, time-consuming implementation delays requiring developer intervention, and lack of control for non-technical teams like AdOps and sales.

About the Client

A technology company specializing in AdTech solutions for publishers and advertising agencies

Platform Development Goals

  • Create a centralized management system for Prebid.js configurations
  • Enable non-developer teams to modify ad units and demand partners
  • Eliminate manual code changes to reduce errors
  • Accelerate implementation of configuration changes
  • Provide white-labeling capabilities for AdTech partners

Core System Capabilities

  • Ad unit configuration management
  • Demand partner selection and prioritization
  • Prebid.js version upgrades via UI
  • White-label branding customization
  • Multi-site inventory management
  • Basic analytics dashboard for bidding performance

Technology Stack

TypeScript
React
Node.js
Python
Go
Angular

System Integrations

  • Prebid.js framework
  • Google Ad Manager
  • Third-party analytics tools
  • User authentication services

Operational Requirements

  • High availability for mission-critical ad operations
  • Scalability to manage thousands of websites
  • Security controls for ad configuration integrity
  • Performance optimization for low-latency bidding

Business Impact

Enables publishers and agencies to reduce configuration change implementation time by 80%, decrease error rates by 95%, and empower AdOps teams to manage header bidding independently. AdTech companies can expand their offerings by providing a white-label solution that enhances client retention and creates new revenue streams.

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