Development of a Custom Ecommerce Platform with Interactive Fence Builder for Nationwide Construction Material Retailer

A startup or expanding retail business operating in the building and fencing materials industry aims to establish a strong online presence and reach a nationwide customer base. The client faces difficulties in providing an interactive, user-friendly platform for product selection, customization, and real-time quoting, as well as integrating scalable ecommerce functionalities to handle extensive product catalogs and complex logistics. Traditional online storefronts lack the personalized tools needed to simplify fencing purchases and streamline sales operations.

A national retail company specializing in building and fencing materials, seeking to expand their online presence and offer advanced product customization tools.

• Create a comprehensive ecommerce platform capable of managing over 10,000 product SKUs with efficient mass import capabilities.
• Develop a custom interactive product builder that allows users to design their fence layout, simulate options, and get instant quotes.
• Implement secure and PCI-compliant payment processing, customer profile management, and promotional tools based on location.
• Integrate internal fulfillment and shipping cost calculation software for accurate delivery estimates based on customer location and vendor data.
• Ensure website scalability and performance to accommodate increasing business volume, with fast quote generation times, targeted at reducing quote turnaround time by approximately 175%.
• Achieve ROI within six months post-launch through increased sales and improved customer engagement.

• Customizable Fence Builder: An interactive tool enabling users to virtually design their fencing projects, select product options, and generate tailored quotes.
• Product Catalog Management: Import and manage over 10,000 SKUs with automatic bulk upload capabilities.
• Customer Profiles: Store user contact info, location, order history, and preferences for personalized experiences.
• Dynamic Pricing and Promotions: Automatically adjust prices and offers based on customer location and promotional campaigns.
• Shipping and Fulfillment Integration: Generate shipping costs based on customer location and selected vendors via dedicated shipping software.
• Secure Payment Gateway: PCI-compliant payment processing with options like SSL and authorized payment methods.
• Reporting and Analytics: Track daily sales, promotional effectiveness, and customer activity to support business decisions.

• Payment processing services compliant with security standards.
• Shipping and logistics vendors for real-time delivery cost calculations.
• Internal fulfillment systems for order tracking and management.
• Customer relationship management (CRM) systems if applicable.

• High scalability to handle large product inventories and traffic spikes.
• Fast quote generation with automated calculations ensuring response times under a few seconds.
• Strong security measures including PCI compliance, SSL encryption, and data protection protocols.
• Site reliability with minimal downtime and support for growth.

By deploying a customizable ecommerce platform with an innovative fence builder tool, the client anticipates a significant increase in sales efficiency, estimated to deliver a return on investment within six months. The platform will reduce quote turnaround time by approximately 175%, enhance customer satisfaction through personalized experiences, and position the company as a disruptive leader in the national fencing and building materials market.