A growing online platform faces challenges in providing a seamless, secure, and scalable environment for businesses to run creative competitions and for professional designers to participate, submit work, and receive payments. Difficulties include role-based access control, contest management, secure payment handling, and facilitating user engagement through voting and community feedback, all contributing to suboptimal user experience and limited growth potential.
A digital marketplace platform serving businesses and freelance creative professionals, facilitating creative project competitions, submissions, and transactions.
The new platform aims to significantly improve user engagement by streamlining contest creation, submission, and voting processes, leading to increased participation. By integrating secure payments and comprehensive management tools, it is expected to facilitate faster project completion and higher satisfaction. Target metrics include supporting over 8,000 contests and 150,000 active designers within the first year, along with a measurable lift in user conversion rates and transaction security standards.