The existing mobile banking application, launched in 2014, no longer meets current market demands due to rapid digital transformation, increased internet and mobile device usage, and evolving customer expectations. Customers face difficulties with complex onboarding processes, limited integration between account opening and mobile app workflows, and insufficient engagement features such as real-time notifications and loyalty programs. This hampers customer retention, transaction efficiency, and overall satisfaction, necessitating a comprehensive redesign of the mobile banking platform to improve onboarding, transaction management, notifications, and loyalty features.
A leading commercial bank operating in a competitive financial market, serving both individual customers and small to medium-sized enterprises with a focus on digital banking solutions.
The development of an advanced, user-centric mobile banking application is expected to significantly enhance customer engagement, improve onboarding efficiency, and increase transaction volume. By automating account opening, enabling real-time notifications, and integrating loyalty rewards, the platform aims to boost customer retention and satisfaction. The anticipated outcome includes quicker onboarding times, higher loan and deposit uptake, and increased cross-sell opportunities, ultimately driving revenue growth and strengthening the client’s market position.