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Develop TWA Mobile Applications for Retail Expansion
  1. case
  2. Develop TWA Mobile Applications for Retail Expansion

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Develop TWA Mobile Applications for Retail Expansion

e-point.com
Consumer products & services
Retail
Household Goods

Challenges with Expanding Online Sales & Mobile Accessibility

Leifheit is experiencing increased demand for online shopping and recognizes the need for a dedicated mobile experience to enhance customer convenience and drive sales. They previously relied on a third-party provider for digital expansion, but have transitioned to a new partner to accelerate the process and retain full control. The existing e-commerce website needs to be accessible and performant on mobile devices, offering a seamless user experience equivalent to a native application.

About the Client

Leifheit Polska is a subsidiary of Leifheit AG, a leading supplier of household goods with a growing online sales presence. They are expanding their digital footprint through mobile applications.

Project Goals

  • Develop and deploy fully functional mobile applications (TWAs) for Leifheit's Polish and German stores within a compressed timeframe (e.g., 1-2 weeks).
  • Provide users with a mobile experience equivalent to the existing e-commerce website, including all core functionalities.
  • Improve mobile user experience by leveraging TWA technology for faster loading times and smoother performance compared to mobile websites.
  • Enable customers to easily browse, select, and purchase Leifheit products directly from their mobile devices.
  • Facilitate future updates and enhancements to the mobile application without requiring significant client effort.

Functional Requirements

  • Product Catalog Browsing
  • Product Search & Filtering
  • Detailed Product Information (images, descriptions, reviews)
  • Shopping Cart Management
  • User Account Management (login, registration, order history)
  • Secure Checkout & Payment Integration
  • Order Tracking
  • Store Locator (optional)
  • Push Notifications (Order Updates, Promotions)

Preferred Technologies

Google Trusted Web Activities (TWA)
Android Browser Helper Library
Progressive Web App (PWA) standards
HTML5, CSS3, JavaScript

Integrations Required

  • Payment Gateway (e.g., Stripe, PayPal)
  • Inventory Management System
  • Order Management System
  • Shipping Provider APIs (e.g., DHL, FedEx)

Non-Functional Requirements

  • Performance: Fast loading times and smooth scrolling.
  • Security: Secure data transmission and storage.
  • Scalability: Ability to handle increasing user traffic.
  • Reliability: High availability and minimal downtime.
  • Cross-Platform Compatibility: Functionality across different Android devices and screen sizes.
  • Maintainability: Easy to update and maintain the application.

Expected Business Impact

The successful deployment of TWA applications will lead to increased online sales, improved customer satisfaction, enhanced brand perception, and reduced development time and costs compared to native app development. The ability to quickly launch and iterate on the mobile experience will provide a competitive advantage in the retail market.

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