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Elin Travel's current online presence is basic and lacks advanced features for customer engagement and personalized travel planning. They struggle to compete with larger travel platforms and have limited data insights into customer preferences, resulting in missed opportunities for upselling and cross-selling.
Elin Travel is a travel services company offering booking and related services. They are aiming to expand their online presence and improve customer engagement.
This project is expected to generate a significant return on investment (ROI) by driving increased online bookings, enhancing customer loyalty, and improving operational efficiency. Improved data insights will enable more effective marketing, leading to increased sales and a stronger competitive position.