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Develop Enhanced Digital Marketing Platform for Travel Services

elinext.com

Hospitality & leisure

Travel

Tourism

Challenge: Limited Customer Engagement and Conversion Rates

Elin faces challenges in effectively engaging potential customers and converting website visitors into bookings. Their current platform lacks personalized recommendations and seamless booking experiences, resulting in lower conversion rates and customer retention.

About the Client

Elin is a travel services company providing online booking and travel planning solutions. They offer a variety of travel options including flights, hotels, and tours.

Project Goals: Improve User Experience and Drive Revenue Growth

Increase website conversion rates by 20% within 6 months.
Enhance customer engagement through personalized travel recommendations.
Improve user experience with a streamlined booking process.
Expand customer base through targeted marketing campaigns.

Functional Requirements: Enhanced User Journey and Booking Capabilities

Personalized travel recommendations based on user preferences and past travel history.
Seamless booking process with integrated payment gateway.
Real-time flight and hotel availability updates.
Customer support portal with FAQs and live chat.
Integration with flight, hotel, and tour APIs.

Preferred Technologies: Cloud-Based Architecture and API Integration

Cloud-based platform (e.g., AWS, Azure, GCP)

REST APIs for integration with travel providers

Microservices architecture for scalability

Modern front-end framework (e.g., React, Angular, Vue.js)

Required Integrations: Travel APIs and Payment Gateways

Flight APIs (e.g., Amadeus, Sabre, Travelport)
Hotel APIs (e.g., Expedia, Booking.com)
Payment gateway integration (e.g., Stripe, PayPal)
CRM system integration (e.g., Salesforce, HubSpot)

Key Non-Functional Requirements: Scalability, Security, and Performance

High scalability to handle peak traffic
Robust security measures to protect user data
Fast page load times
24/7 availability

Expected Business Impact: Increased Revenue and Market Share

By implementing this enhanced digital marketing platform, Elin anticipates a significant increase in revenue, improved customer loyalty, and expanded market share. The improved user experience and personalized recommendations are expected to drive higher conversion rates and reduce customer acquisition costs.