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Develop a Platform for Services Industries Marketing & Lead Generation

elinext.com

Business services

Advertising & marketing

Consulting

HR Services

Challenges in Lead Generation and Marketing Efficiency

Elinor Services Group currently struggles with fragmented marketing efforts across multiple channels. They lack a centralized system for managing leads, tracking campaign performance, and personalizing customer interactions. This leads to inefficient lead generation, difficulty in measuring ROI, and a suboptimal customer experience.

About the Client

Elinor Services Group is a provider of specialized services to various industries. They are seeking to enhance their marketing and lead generation efforts through a centralized platform.

Project Goals

Centralize lead management across all marketing channels.
Improve marketing campaign effectiveness and ROI tracking.
Enhance customer engagement through personalized communications.
Automate repetitive marketing tasks to improve efficiency.
Increase qualified lead volume.

Functional Requirements

Lead capture forms and landing page builder.
Lead scoring and segmentation.
Automated email marketing campaigns.
CRM integration for lead management.
Reporting dashboards for campaign performance.
Marketing automation workflows.

Preferred Technologies

Salesforce

Marketo

API integrations

Required Integrations

CRM (Salesforce)
Email Service Provider (e.g., SendGrid)
Website CMS

Key Non-Functional Requirements

Scalability to handle a growing number of leads.
High availability and reliability.
Robust security measures to protect customer data.
Responsive design for optimal mobile experience.

Expected Business Impact

Implementing this platform is expected to result in a 20% increase in qualified leads, a 15% improvement in marketing ROI, and a significant reduction in manual marketing efforts, ultimately leading to increased revenue and improved customer satisfaction.