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Develop a Digital Marketing Platform for Travel Services

elinext.com

Hospitality & leisure

Tourism

Travel Agencies

Online Travel Agencies

Challenges in Reaching Target Audience and Streamlining Booking Process

Elin Travel Solutions faces challenges in effectively reaching their target audience, managing complex travel itineraries, and providing a seamless booking experience. Their current system lacks robust marketing automation, personalized recommendations, and integrated booking capabilities, resulting in lost leads and customer dissatisfaction.

About the Client

Elin Travel Solutions is a travel agency specializing in providing curated travel experiences. They aim to provide personalized travel recommendations and booking services to their customers.

Project Goals

Increase online bookings by 30% within the first year.
Improve customer engagement through personalized travel recommendations.
Streamline the booking process for a more user-friendly experience.
Enhance marketing effectiveness through targeted campaigns and automation.

Functional Requirements

Personalized travel recommendations engine.
Integrated booking system for flights, hotels, and activities.
Marketing automation tools for email and social media campaigns.
Customer relationship management (CRM) functionality.
Real-time availability and pricing updates.
Secure payment gateway integration.

Preferred Technologies

Cloud-based architecture (AWS/Azure/GCP)

API integrations

React/Angular/Vue.js for frontend

Node.js/Python for backend

Database: PostgreSQL/MySQL

Integrations Required

Payment gateway (Stripe/PayPal)
Flight booking APIs (Amadeus, Sabre)
Hotel booking APIs (Expedia, Booking.com)
CRM system (Salesforce, HubSpot)

Key Non-Functional Requirements

Scalability to handle increasing user traffic.
High availability and reliability.
Robust security measures to protect customer data.
Responsive design for optimal viewing on all devices.
Performance: Fast loading times and quick response times.

Expected Business Impact

This project is expected to significantly improve Elin Travel Solutions' revenue, customer satisfaction, and market share. By implementing a comprehensive digital marketing platform, they will be able to attract more customers, enhance the travel booking experience, and streamline operations, ultimately leading to increased profitability.