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Develop a Digital Marketing Platform for Services Industries

elinext.com

Business services

Advertising & marketing

Information technology

Consulting

Challenges with Lead Generation and Marketing Efficiency

Elinor Services Group currently faces challenges in generating qualified leads, measuring the effectiveness of their marketing campaigns across different service offerings, and maintaining a consistent brand message. Their existing marketing tools are fragmented and lack integration, leading to inefficiencies and difficulties in demonstrating ROI.

About the Client

Elinor Services Group is a leading provider of specialized services to various industries. They are looking to enhance their digital presence and streamline marketing efforts.

Project Goals

Increase qualified lead generation by 25% within the first year.
Improve marketing campaign ROI by 15% within the first year.
Centralize marketing efforts and streamline workflows.
Enhance brand consistency across all digital channels.
Gain better insights into marketing performance through data analytics.

Functional Requirements

Lead generation forms and landing page builder.
Email marketing automation.
CRM integration for lead tracking and management.
Marketing analytics and reporting dashboard.
Social media marketing integration.
Content management system (CMS) for managing marketing content.
Campaign management tools to orchestrate multi-channel marketing efforts.

Preferred Technologies

Cloud-based platform (e.g., AWS, Azure, Google Cloud)

API-first architecture

Marketing automation platform (e.g., HubSpot, Marketo)

CRM integration (e.g., Salesforce, Microsoft Dynamics)

Data analytics tools (e.g., Google Analytics, Tableau)

Required Integrations

Salesforce CRM
Google Analytics
Social Media Platforms (LinkedIn, Twitter, Facebook)

Non-Functional Requirements

Scalability to handle increasing traffic and data volume.
High performance and reliability.
Robust security measures to protect sensitive data.
User-friendly interface for ease of use.
Data privacy compliance (e.g., GDPR).

Expected Business Impact

Successful implementation of this platform is expected to significantly improve Elinor Services Group's marketing effectiveness, leading to increased lead generation, higher conversion rates, improved brand awareness, and ultimately, increased revenue. The centralized platform will empower marketing teams to work more efficiently and make data-driven decisions, resulting in a greater return on marketing investment.