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Develop a Content Management System for Travel Services

elinext.com

Hospitality & leisure

Travel

Challenges with Current Content Management

Elin Travel Solutions currently lacks a centralized, efficient system for managing their website content. This results in inconsistent information across platforms, difficulties in updating travel details (flights, hotels), slow content publishing cycles, and challenges in personalizing content for different customer segments. They struggle to keep their website and other marketing channels up-to-date with real-time travel information and promotional offers.

About the Client

Elin Travel Solutions is a company providing travel services including booking flights, hotels, and creating customized travel itineraries. They aim to enhance their online presence and streamline their content management.

Project Goals

Implement a robust content management system (CMS) to centralize and streamline content creation and publishing.
Improve content consistency and accuracy across all online platforms.
Enable efficient management of real-time travel data (flights, hotels, itineraries).
Enhance website personalization capabilities to cater to diverse customer needs.
Reduce content publishing time and improve agility.

Functional Requirements

Content Creation & Editing: Rich text editor with support for multimedia.
User Management: Role-based access control for content authors and administrators.
Content Scheduling: Ability to schedule content publication.
SEO Optimization: Tools for optimizing content for search engines.
Travel Data Integration: Integration with APIs to fetch real-time flight and hotel data.
Personalization Engine: Support for creating personalized content based on user demographics and preferences.
Content Versioning: Track changes and revert to previous versions of content.

Preferred Technology Stack

React

Node.js

MongoDB

AWS

GraphQL

Required Integrations

Travel APIs (e.g., Amadeus, Expedia, Sabre)
CRM system (e.g., Salesforce)
Marketing Automation Platform (e.g., Marketo)
Payment Gateway

Non-Functional Requirements

Scalability: The system must be scalable to handle increasing traffic and content volume.
Performance: Fast loading times and responsive user interface.
Security: Secure data storage and access control.
High Availability: Ensure minimal downtime.
Accessibility: Adherence to accessibility standards (WCAG).

Expected Business Impact

Implementing the CMS will result in improved operational efficiency, enhanced customer experience, increased website traffic, and improved conversion rates. Faster content publishing will enable quicker response to market trends and promotional opportunities. Personalized content will lead to higher engagement and customer loyalty. The system will reduce manual effort and improve accuracy, freeing up staff to focus on strategic initiatives.