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Develop a Content Management System for Services Industries

elinext.com

Business services

Advertising & marketing

Information technology

Consulting

Content Dissemination & Management Challenges

Elinor Services Group currently faces challenges in effectively managing and disseminating its services offerings and success stories. Information is scattered across various platforms, making it difficult for potential clients to find relevant content. They lack a centralized system for showcasing their expertise and tracking content performance. This impacts lead generation and brand awareness.

About the Client

Elinor Services Group is a consulting firm specializing in providing tailored solutions to various service-based industries. They need a robust platform to manage and distribute their services offerings, case studies, and thought leadership content.

Project Goals

Create a centralized platform for managing and showcasing services offerings, case studies, and thought leadership content.
Improve content discoverability for potential clients.
Enhance brand awareness and establish Elinor Services Group as a thought leader.
Track content performance metrics (views, downloads, shares) to optimize content strategy.
Streamline the content creation and publishing process.

Functional Requirements

Content Creation & Editing: WYSIWYG editor for creating and formatting content.
Content Categorization & Tagging: Organize content using categories and tags for easy searching.
User Management & Permissions: Role-based access control for content creation, editing, and publishing.
Content Publishing & Scheduling: Schedule content for publication at specific times.
Content Search & Filtering: Powerful search functionality with filtering options.
Analytics & Reporting: Track content views, downloads, shares, and other key metrics.
Responsive Design: Ensure content is accessible and viewable on all devices (desktop, tablet, mobile).

Preferred Technologies

React

Node.js

MongoDB

AWS

Integrations Required

CRM (e.g., Salesforce) for lead tracking
Marketing Automation Platform (e.g., Marketo) for email marketing

Key Non-Functional Requirements

Scalability: The system should be able to handle a growing volume of content and users.
Performance: Fast loading times and responsive user interface.
Security: Secure user authentication and data protection.
Accessibility: Adherence to accessibility standards (e.g., WCAG).

Expected Business Impact

Implementing this CMS will lead to increased lead generation by improving content discoverability and showcasing Elinor Services Group's expertise. Enhanced brand awareness and thought leadership positioning will attract more potential clients. Streamlined content management will improve efficiency and reduce operational costs. Improved analytics will enable data-driven content strategy optimization.