This Case Shows Specific Expertise. Find the Companies with the Skills Your Project Demands!

You're viewing one of tens of thousands of real cases compiled on Many.dev. Each case demonstrates specific, tangible expertise.

But how do you find the company that possesses the exact skills and experience needed for your project? Forget generic filters!

Our unique AI system allows you to describe your project in your own words and instantly get a list of companies that have already successfully applied that precise expertise in similar projects.

Create a free account to unlock powerful AI-powered search and connect with companies whose expertise directly matches your project's requirements.

Customizable Event Tracking System for AdTech/MarTech Platforms

https://clearcode.cc

Information technology

Advertising & marketing

Media

Challenges in AdTech/MarTech Data Collection

AdTech and MarTech platforms require robust event tracking systems to collect data (impressions, clicks, video metrics) across diverse sources and systems. Building such systems from scratch leads to redundant development efforts, increased costs, and scalability challenges.

About the Client

A technology company specializing in AdTech and MarTech solutions for global clients.

Project Goals

Develop a customizable, high-performance tracking system adaptable to DSPs, CDPs, and other AdTech/MarTech platforms
Ensure seamless integration with analytics tools, reporting databases, and budget management components
Provide comprehensive documentation, deployment scripts, and example extensions
Achieve enterprise-grade scalability and reliability for real-time bidding environments

Core System Capabilities

Multi-event tracking (impressions, clicks, conversions, video metrics)
Configurable request handling and preprocessing pipelines
Plugin-based extensibility with API exposure
Built-in log/queue collectors and budget management integration
Request redirect support and dynamic tracking path configuration

Technology Stack

Golang

TypeScript

Python

React

NodeJS

Angular

System Integrations

Analytics tools (e.g., Google Analytics, Mixpanel)
Budget management systems (e.g., Banker component)
Cloud platforms (AWS, GCP, Azure)
Reporting databases (e.g., BigQuery, Redshift)

Performance & Reliability

99.999% high availability
2000+ requests per second throughput
15ms average processing latency
DDoS protection and data privacy compliance
Horizontal scalability for traffic spikes
Idempotent processing for fault tolerance

Business Impact

Accelerates AdTech/MarTech platform development by 6-8 months while reducing infrastructure costs by $50K+ annually. Enables rapid integration with existing systems and supports scalable real-time data processing for programmatic advertising operations.