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Custom Shopify Website Redesign and Content Management System Integration for Textile Product Line Expansion
  1. case
  2. Custom Shopify Website Redesign and Content Management System Integration for Textile Product Line Expansion

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Custom Shopify Website Redesign and Content Management System Integration for Textile Product Line Expansion

digitalsuits.co
Manufacturing
Retail
eCommerce

Legacy Website Limitations Hindering Business Growth

Existing Shopify website lacks robust content management capabilities for multimedia product descriptions, suffers from poor SEO performance, and features an outdated UI/UX design that negatively impacts customer engagement and conversion rates

About the Client

US-based textile manufacturer producing sustainable headwear, air masks, skincare exfoliants, and kitchen aprons with a corporate social responsibility focus on pediatric cancer charities

Key Project Goals for Digital Transformation

  • Implement advanced content management system for dynamic product media integration
  • Optimize website architecture for improved search engine visibility
  • Redesign user interface to enhance customer journey and reduce bounce rates
  • Create scalable platform for future product line expansions

Core System Functionalities and Feature Set

  • Rich media content management system for product descriptions (video/photo galleries)
  • SEO-optimized template builder with schema markup support
  • Responsive design system with interactive product visualization
  • Charity impact dashboard integration for social responsibility storytelling

Technology Stack Preferences

Shopify Plus
Liquid Template Language
React.js
GraphQL
Tailwind CSS

Critical System Integrations

  • Shopify Admin API
  • Google Analytics 4
  • YouTube API
  • Cloudinary Media Management

Performance and Security Requirements

  • Page load speed <2 seconds
  • WCAG 2.1 accessibility compliance
  • SSL encryption
  • DDoS protection

Anticipated Business Outcomes

Projected 40% improvement in organic search rankings, 25% increase in average session duration, and 15% boost in conversion rates through enhanced product storytelling capabilities and optimized user experience, enabling expanded market reach while maintaining charitable mission visibility

More from this Company

E-commerce Storefront Modernization and User Experience Enhancement
Development of Preorder and Subscription Management System for Retail E-commerce
E-commerce Website Revamp with Enhanced Functionality and Performance Optimization
Shopify Ad Tracking Integration Platform
Replatforming and Performance Optimization for Technical Staffing Platform