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Custom Shopify Development for Multi-Market Korean Skincare Brand Expansion

digitalsuits.co

eCommerce

Retail

Consumer products & services

Challenges in Scaling E-commerce Operations and Enhancing Customer Engagement

The client required advanced Shopify customizations beyond native capabilities to support multi-market expansion, including donation-linked discounts, personalized product bundling, referral tracking, AI-powered skin analysis, and loyalty-based discounting systems across six European markets with localized content and payment requirements.

About the Client

Innovative Korean skincare brand offering eco-friendly beauty products targeting European markets through six localized Shopify stores

Objectives for E-commerce Enhancement and Market Expansion

Launch localized Shopify stores for French, UK, and European Union markets
Implement donation-linked discount system to boost sales and social impact
Develop dynamic product bundling functionality with automated pricing
Integrate referral program with analytics and rewards tracking
Deploy AI-powered skin analysis tool for personalized recommendations
Create rule-based discount engine for returning customers

Core System Functionalities

Custom discount system tied to charitable donations
Dynamic product bundling with cart-based pricing adjustments
Referral program integration with Mention Me API
AI/ML-based skin analyzer tool with image processing
Rule-based loyalty discount engine with purchase history tracking

Technology Stack Requirements

Shopify 2.0

Liquid template language

GraphQL API

AWS cloud infrastructure

Webpack

Lambda functions

System Integration Requirements

Mention Me referral API
AI/ML image analysis tools
Multicurrency payment gateways
Localized SEO tools
Customer analytics platforms

Operational Requirements

Multi-store scalability across 6 regions
High-performance image processing for skin analyzer
GDPR-compliant data handling
Multi-language support
24/7 system availability with failover mechanisms

Expected Business Impact of Enhanced E-commerce Platform

Projected 100% sales increase through optimized discount strategies and personalized recommendations, successful market penetration in France and UK, 40% growth in repeat customers through loyalty programs, and enhanced brand positioning as an innovative eco-conscious skincare leader in Europe.