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Custom AdTech Reporting Dashboard Development

https://clearcode.cc

Advertising & marketing

Information technology

Business Challenges in AdTech Data Management

Inability to efficiently aggregate and process fragmented data from multiple sources, high latency in reporting (exceeding 10 minutes), lack of scalable infrastructure for real-time metrics visualization, and difficulty providing customizable publisher-facing analytics for campaign optimization.

About the Client

A leading video AdTech company specializing in programmatic advertising solutions

Strategic Development Goals

Enable real-time campaign performance insights for publishers
Reduce data processing-to-visualization latency to under 10 minutes
Create scalable infrastructure for handling heterogeneous log formats
Provide customizable filtering options by demand partners, devices, and time intervals

Core System Capabilities

Multi-source data aggregation from ad mediator platform
Log normalization and format conversion engine
Real-time metrics processing pipeline
Interactive dashboard with filtering capabilities
Automated report generation and scheduling

Technology Stack Requirements

AWS

Apache Spark

Python

JavaScript

Terraform

Docker

Kubernetes

System Integration Needs

Amazon S3 (data storage)
Amazon EMR (Spark processing)
PostgreSQL (RDS)
Amazon EKS (container orchestration)

Operational Requirements

Sub-10 minute data processing latency
Auto-scaling infrastructure for variable workloads
Containerized microservices architecture
Infrastructure-as-code deployment model
High-availability dashboard uptime

Expected Business Outcomes

Enables publishers to optimize inventory management through real-time performance insights, reduces operational overhead via automated data processing pipelines, improves client satisfaction with customizable reporting options, and establishes foundation for future AI-driven ad optimization capabilities.