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CRM Integration and Enhanced User Experience for Sports Complex Website

fivejars.com

Hospitality & leisure

Sports

Retail

Challenges with CRM Transition and Website UX

Spooky Nook Sports recently migrated to a new CRM (ACTIVENet) but experienced challenges with the user experience (UX) design and user journeys on their website. The existing website widgets (calendar, schedule) were not aligned with the overall website experience and required updates to integrate seamlessly with the new CRM data structure. The existing data structure also presented challenges for real-time synchronization.

About the Client

Spooky Nook Sports operates the largest indoor sports complex in the US, offering sports fields, a hotel, gym, arcade, food court, and meeting spaces. They cater to a large audience with diverse sporting needs and recreational interests.

Project Goals

Integrate the ACTIVENet CRM with the existing Drupal CMS to enhance the user experience.
Develop and deploy updated calendar and schedule widgets for the website.
Improve data synchronization between the CRM and website widgets.
Create a user-friendly and intuitive interface for browsing events and schedules.
Provide comprehensive analytics capabilities to track user behavior and drive future marketing and business planning.

Functional Requirements

Calendar widget displaying upcoming events with filtering options (date, location, activity, gender, age).
Schedule widget providing a top-level overview of events with filtering options.
Ability to import events into personal calendars.
User-friendly search functionality for events.
Responsive design for optimal viewing on various devices.
Comprehensive analytics dashboard to track user engagement and behavior.

Preferred Technologies

Drupal

JavaScript

ACTIVENet API

Open Y

Integrations Required

ACTIVENet CRM
Open Y

Key Non-Functional Requirements

Scalability to handle a large volume of events and users.
Performance to ensure fast loading times.
Security to protect user data.
Maintainability for future updates and enhancements.
Accessibility to comply with accessibility standards.

Expected Business Impact

This project will enhance the user experience on Spooky Nook Sports' website, leading to increased engagement, improved customer satisfaction, and more effective marketing campaigns. The real-time data synchronization and comprehensive analytics will provide valuable insights for business planning and growth. The ability to self-update the tools will also reduce ongoing maintenance costs.