Comprehensive Website Redesign to Enhance User Experience and Technical Performance for a Leading Intellectual Property Firm

The client’s current website suffers from inconsistent visual design, outdated technology, poor user navigation, and limited accessibility, which hampers user engagement and fails to effectively communicate the firm's extensive expertise. Additionally, inefficient content management and tech infrastructure pose risks to scalability and security, impeding the firm's ability to maintain a modern and engaging online presence.

A large law firm specializing in intellectual property law with a diverse expertise across technology, healthcare, consumer products, and manufacturing sectors, seeking to revamp their digital presence to better serve clients and showcase their services.

• Redesign the website with a modern, vibrant, and professional visual identity that reflects the firm's leadership in IP law.
• Improve user experience by enhancing navigation, ensuring accessibility, and optimizing content discovery and interaction.
• Implement a scalable, secure, and maintainable technology stack using latest web development practices.
• Facilitate seamless content management and site administration for internal teams with easy-to-use tools and integrations.
• Ensure website performance, security, and reliability meet industry standards to support increased traffic and engagement.

• Design system with reusable components (buttons, blocks, backgrounds) for visual consistency across pages.
• Dynamic, vibrantly styled pages such as Home, Practice Areas, Professionals, Resources, and Case Studies.
• Enhanced accessibility features, including improved color contrast, font sizes, and navigational aids.
• Intuitive navigation with optimized header/footer, prominent search bar, and filterable content sections.
• Advanced filtering capabilities on key pages, preserving filter states and shareable links.
• Optimized sitemap and content architecture for clarity and quick information retrieval.
• Mobile-responsive layout with engaging media types, including animations and multimedia integrations.
• Tech stack upgrade to modern frameworks, including migration to scalable, performant platforms and rewriting scripts for maintainability.

• Content management platform (CMS) for easy updates by internal team
• Marketing automation and customer relationship system (e.g., CRM or marketing platform) for forms and lead capture
• Analytics and performance monitoring tools

• Website scalability to handle increasing visitor volumes without performance degradation
• Enhanced security protocols to mitigate risks associated with legacy systems
• Fast page load times, targeting under 3 seconds for standard pages
• High availability and reliability with minimal downtime
• Accessibility compliance (e.g., WCAG 2.1 level AA)

The redesigned website is anticipated to deliver a more engaging and user-friendly experience, improve access to extensive legal expertise, and strengthen the firm's digital reputation. The upgrade aims to increase user engagement metrics, facilitate smoother content management processes, and reduce security and performance risks, ultimately supporting the firm's growth and client acquisition efforts.