Comprehensive Website Overhaul with Advanced User Engagement Features for Community-Focused Organization

The organization’s existing website is outdated, error-prone, with a complex structure comprising over 3,200 pages, making content management difficult. It lacks modern functionalities such as integrated event management, seamless program registration, localized content filtering, single sign-on capabilities, and a mobile-friendly interface. This results in decreased user engagement, higher maintenance costs, and inefficiencies in content updates and user interactions.

A mid-sized nonprofit organization dedicated to community development, offering multiple locations and programs, seeking to modernize its digital presence to enhance user engagement and operational efficiency.

• Simplify and restructure the website architecture to improve manageability and user navigation.
• Implement a responsive, mobile-friendly user interface with a modern aesthetic.
• Integrate advanced functionalities including event listings with filtering, program registration, online membership management, and single sign-on.
• Develop a location-based content filtering system to serve localized information efficiently.
• Create an intuitive backend system to streamline content updates, event scheduling, and program management.
• Enable future scalability through modular architecture and support for ongoing enhancements.
• Reduce website maintenance costs and improve update efficiency.
• Incorporate data analytics capabilities to monitor user interactions and improve offerings.

• A simplified sitemap reducing over 3,200 pages to a manageable, user-friendly structure.
• Responsive, mobile-first user interface with a modern theme customizable to organizational branding.
• Event listing pages with filtering options by date, location, and category for easy browsing.
• A program/activity finder tool allowing users to specify age, preferred days/times, and activities to receive tailored suggestions and quick registration options.
• Location-based content filtering enabling users to select their community center or region to view relevant hours, events, and programs.
• Online membership management system with seamless single sign-on integration for easy access across all services.
• Content management backend supporting quick updates, media handling, and bulk modifications.
• Integration with existing calendar and scheduling systems for synchronized event updates.
• Analytics dashboard providing insights into user engagement, popular activities, and website performance.

• Single sign-on authentication services.
• Event and calendar management systems.
• Program registration platforms.
• Backend data analytics and reporting tools.
• Location-based content delivery modules.

• Website must be mobile responsive and compatible across all modern browsers.
• Page load times should not exceed 3 seconds under average load conditions.
• Content management should support quick updates, with training provided for staff.
• Data security measures must comply with relevant privacy standards for user data.
• The system should be scalable to accommodate future increases in content and traffic.
• Maintain high availability with 99.9% uptime and support for 24/7 monitoring.

The project aims to increase user engagement through an improved, easy-to-navigate website, leading to higher event registrations and program sign-ups. Anticipated outcomes include a 10% increase in session durations, a 5% reduction in bounce rates, streamlined content updates, decreased maintenance costs, and enhanced organizational data insights. These improvements will foster stronger community connections and operational efficiencies, supporting the organization's mission to serve and empower its members effectively.