Comprehensive Website Modernization and Credential Management System for a Certification Organization

The organization’s existing website, launched in 2012, is outdated, confusing, and unresponsive, impairing user engagement and administrative efficiency. The website needs to support an expanding portfolio of credentials, improve user experience across devices, and facilitate easier content updates for staff. The platform’s infrastructure limit hampers future growth of certifications, and current manual content management is inefficient.

A large, nationally recognized organization overseeing certification and recertification programs for healthcare professionals, aiming to enhance user engagement and streamline credential management.

• Modernize the website’s design to be visually appealing, trustworthy, and user-friendly across desktop, tablet, and mobile devices.
• Implement a responsive, flexible infrastructure to support rapid growth of certifications and related content, including launching multiple new credentials annually.
• Create an interactive, user-centric credential management system that displays credentials as filterable, interactive cards linking to detailed acquisition steps.
• Develop a dynamic, integrated candidate guidebook module that allows internal collaboration, version tracking, and automatic publishing, replacing static PDF documents.
• Enable easy, self-serve content updates for administrators to reduce reliance on technical teams.
• Achieve measurable improvements in user engagement, mobile access, and conversion rates, with targeted increases in site traffic and credential sales.

• Responsive design optimized for desktop, tablet, and mobile devices
• Custom credential module with filterable, interactive credential cards linking to detailed steps
• Candidate Guidebook module with collaboration, version control, and automated publishing
• Content widgets that centrally manage shared information across pages
• User-friendly content management interface for administrators
• Integration capabilities with existing backend systems as needed

• Backend systems for credential data management
• Internal content repositories or document management systems
• Analytics platforms for monitoring user engagement

• Responsive performance across all device types with fast load times
• Ability to support increasing credential portfolio with minimal downtime
• Secure platform with role-based access control for administrative functions
• Scalable architecture to accommodate future expansion

The new website is anticipated to significantly improve user engagement, with a target increase of over 3,000 monthly users within three months of launch, and a 13.5% rise in mobile traffic. The platform’s enhanced functionality supports faster credential launches, leading to an estimated $4,000+ monthly increase in credential-related sales shortly after deployment. Overall, the project aims to streamline credential management, improve user experience, and support sustained organizational growth.