Comprehensive Non-Profit Organization Website Redesign with Enhanced User Engagement and Content Management

An extensive social services organization with over 50 programs and a large volunteer and donor base faces issues with an outdated website established in 2018. The site suffers from inconsistent design, poor navigation, limited admin content management capabilities, and an unoptimized user journey, hindering its ability to effectively serve diverse audiences such as help seekers, volunteers, donors, and partners.

A large-scale social services organization operating across multiple locations, providing vital community support programs, seeking to modernize its digital presence to improve user experience, content management, and stakeholder engagement.

• Increase website traffic and improve accessibility for all user groups.
• Redesign visual communication to enhance brand identity and attract a younger demographic.
• Implement new functionalities to facilitate efficient user interactions, including advanced program search, event calendars, and customizable contact forms.
• Simplify content management workflows to enable non-technical staff to manage website content easily.
• Ensure the website is secure, fast-loading, responsive across all devices, and SEO optimized.
• Achieve measurable improvements such as a 19.5% faster information retrieval, 95% increase in conversion rates, and a 20,000+ increase in monthly organic visitors within four months of launch.

• Component-based page templates with visual consistency and variety to enhance aesthetic appeal and usability.
• Responsive layout adaptable to all device types, including desktops, tablets, and smartphones.
• Reorganized information architecture with clear navigation paths tailored to diverse user personas.
• Advanced search engine with location-aware filtering, enabling users to find programs by type, location, and participant demographics.
• Interactive event calendar with subscription options compatible with various calendar systems (Google Calendar, Outlook, etc.).
• Customizable contact forms for different user groups (participants, volunteers, sponsors) with routing to relevant organizational departments.
• User-friendly content management system supporting drag-and-drop editing, prebuilt components, and media library categorization, with no coding required.

• Third-party calendar systems (Google Calendar, Outlook 365) for event subscriptions.
• Mapping services or geolocation APIs to enable location-based search filtering.
• Media libraries and file storage systems for efficient media management.
• CRM or donation platforms to track and manage donor transactions.

• Site must load within 3 seconds on average across all devices.
• System must support a high volume of concurrent users with scalability to handle increased traffic.
• Data must be protected via SSL encryption and adhere to privacy regulations.
• The solution should be SEO optimized to increase organic search traffic.
• Content updates should be executable by non-technical staff with minimal training.

The new website aims to significantly enhance user engagement and satisfaction, resulting in a targeted 19.5% improvement in information retrieval speed, a 95% increase in overall conversion rates, and over 20,000 additional organic visitors monthly within four months of launch. These improvements are expected to bolster program outreach, volunteer participation, and donation levels while streamlining content management workflows for staff.