Comprehensive E-Commerce Platform Redesign Focused on Product Discovery and Multilingual Support

The client faced difficulties in effectively presenting their extensive product catalog across multiple international markets. Users struggled with product discovery, and the existing website lacked a mobile-optimized experience, limiting accessibility for a large segment of mobile users. Additionally, there was a need for an educational portal to improve user knowledge and support purchasing decisions, all while managing multilingual content for diverse regional markets.

A mid-sized global manufacturer of construction chemicals offering a wide product range to professionals through an international e-commerce platform.

• Redesign the existing website to enhance the product discovery process and support the sale of a broad range of construction chemical products.
• Implement a multilingual website supporting at least 14 regional markets, ensuring localization and cultural relevance.
• Optimize the mobile user experience to match or exceed desktop functionality, including the deployment of Progressive Web App (PWA) features.
• Create a dedicated Knowledge Center section for industry experts to share insights, tips, and educational content to support informed purchasing.
• Utilize an iterative development approach to facilitate continuous testing, user feedback, and feature refinement throughout the project lifecycle.

• Multilingual support for multiple regional markets, enabling localization and language-specific content.
• Enhanced product discovery processes, including filter options, detailed product pages, and related recommendations.
• Content management system for a Knowledge Center allowing experts to publish articles, experiences, and advice.
• Mobile-optimized interface with a responsive design and PWA capabilities for offline access and app-like experience.
• External integrations for product inventory, analytics, and possibly third-party marketing tools.
• Iterative development approach employing SCRUM methodology to incorporate user feedback and enable flexibility.

• Product information and inventory management systems
• Analytics platforms for user behavior and conversion tracking
• Language localization and translation management tools

• Mobile usability performance: ensuring load times and responsiveness meet high standards, especially on mobile devices
• Scalability to support increased traffic and regional expansions
• Security protocols to protect user data and prevent cyber threats
• High availability and uptime guarantees for global access

The redesigned, multilingual, mobile-optimized website is expected to significantly improve product discovery efficiency, enhance user engagement, and support global sales growth across multiple markets. The platform aims to facilitate better user education via the Knowledge Center, leading to increased purchase success rates. Overall, this initiative will position the client as a more accessible and authoritative provider in the construction chemicals industry, leveraging a scalable and flexible digital presence.