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AI-Powered Accessibility Enhancement for Government Website

clockwork.com

Government

Accessibility Compliance and Content Workflow Efficiency

The Minnesota Lottery's website, managed through CraftCMS, faced a significant accessibility compliance gap due to over 7,800 missing alt text descriptions on images. Manually addressing this issue was estimated to require 260 hours of marketing team effort, posing a challenge to meet legal and ethical obligations and maintain website accessibility standards. The existing manual process was unsustainable and inefficient.

About the Client

The Minnesota Lottery is a state-run organization responsible for managing and operating lottery games and distributing proceeds to state programs. They operate a website for players, information, and compliance.

Project Goals

Generate alt text descriptions for all remaining missing images on the website.
Automate the alt text generation process for new and updated images.
Reduce manual effort required for accessibility compliance.
Improve website accessibility scores and meet relevant accessibility standards (e.g., WCAG).
Future-proof content workflows with AI-powered automation.

Functional Requirements

Automated alt text generation using an integrated AI tool.
Integration with CraftCMS for seamless image processing.
Customizable AI prompts and contextual instructions via ChatGPT.
Workflow to manage and review generated alt text.
Ability to handle various image formats.
Option for manual editing and refinement of alt text.
Automated alt text generation for newly uploaded images.

Preferred Technologies

AI-powered alt text generation API (e.g., integration with a third-party AI service)

CraftCMS plugin development

ChatGPT API integration

Python for scripting and automation

Integrations Required

CraftCMS
Third-party AI alt text generation service
ChatGPT API

Key Non-Functional Requirements

Scalability to handle a large number of images.
Performance to minimize impact on website loading times.
Security to protect sensitive data.
Reliability to ensure consistent alt text generation.
Maintainability for future updates and enhancements.

Expected Business Impact

This project will significantly improve the Minnesota Lottery's website accessibility, reducing the risk of compliance issues and enhancing the user experience for individuals with disabilities. The automation of the alt text generation process will free up the marketing team's time for other strategic initiatives, fostering a culture of innovation and leveraging AI for continuous improvement. The project will also serve as a model for implementing AI solutions to address other content-related challenges.