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Advanced Customer Data Platform (CDP) Development for Programmatic Advertising

https://clearcode.cc

Advertising & marketing

MarTech

Data & analytics

Challenges in CDP Development

The client faced significant challenges in defining the scope for their customer data platform, including managing project complexity, addressing technical and business unknowns, ensuring data portability between components, and selecting an appropriate tech stack to support real-time reporting and user profile deduplication.

About the Client

Leading data marketing services company in France specializing in targeted advertising solutions

MVP Scoping Goals

Define clear technical and business requirements for the CDP
Create an interactive prototype for stakeholder validation
Establish a risk-mitigated development roadmap
Select optimal technology stack for scalability and performance
Build foundation for MVP development phase

Core Platform Capabilities

User profile management with deduplication
Real-time analytics dashboard
Data portability between platform components
Audience segmentation tools
Tag management integration
Campaign performance tracking

Technology Stack Requirements

Cloud-native architecture

Real-time data processing frameworks

NoSQL databases for scalability

Microservices architecture

Containerization (Docker/Kubernetes)

System Integrations

Third-party advertising platforms
Existing CRM systems
Data management platforms (DMPs)
Marketing automation tools
Real-time bidding (RTB) systems

Performance Criteria

High-availability architecture
Sub-second response times for reporting
Data security and GDPR compliance
Horizontal scalability for user growth
Fault-tolerant data processing

Expected Business Impact

The successful implementation will reduce project failure risks by 60%, establish a clear development roadmap with defined milestones, enable data-driven marketing campaigns with real-time insights, and create a scalable foundation for future platform expansion in the programmatic advertising market.