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HJRG's existing PrestaShop platform was hindering sales growth and presenting challenges in managing product catalogs and campaign execution. Slow page load speeds were negatively impacting user experience and potentially SEO rankings. The brand was also perceived as outdated and not aligning with current market standards.
HJRG is a platform supplying occupational health and safety shops with digital printing and print advertising services. They cater to occupational health and safety specialists, providing professional service and equipment.
The migration to WooCommerce, combined with the brand refresh and performance optimizations, is expected to result in increased sales, improved customer experience, enhanced brand perception, and better SEO rankings. The efficient newsletter integration will empower HJRG to execute targeted marketing campaigns, driving further growth. A smoother, more user-friendly platform will also reduce operational overhead.