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WordPress Full Site Editing Implementation and SEO Optimization for Software Outsourcing Agency

whitelabelcoders.com

Information technology

Business services

Current Challenges

Outdated website infrastructure requiring migration to WordPress, poor SEO performance limiting client acquisition, lack of intuitive content management tools for non-technical staff, and need for mobile-optimized user experience to showcase developer talent pool effectively

About the Client

Software development outsourcing agency providing staff augmentation services from Eastern Europe to Scandinavia, Central Europe, and the USA since 2011

Key Project Goals

Migrate existing website to WordPress with Full Site Editing capabilities
Implement SEO optimization strategies aligned with Google's latest recommendations
Create responsive, mobile-first design with performance-optimized components
Develop intuitive content management interface for blog and marketing pages
Integrate location-based features to enhance client communication and trust

Core System Requirements

Custom WordPress block development for blog filters/category buttons
CSS-based interactive client location map
Country detection with automatic dialing code display
Lazy loading image optimization
Responsive grid layouts using CSS Grid and native WordPress blocks

Technology Stack

WordPress

CSS Grid

Lazy loading

Google PageSpeed optimization

External Integrations

Google Maps API
Country geolocation API

Performance Requirements

Mobile-first design with sub-3-second load times
SEO score above 90 on Google PageSpeed Insights
Cross-browser compatibility
Scalable architecture for future content expansion
WCAG 2.1 accessibility compliance

Expected Business Impact

Improved search engine rankings through SEO optimization, 40% faster page load times enhancing user experience, reduced content management overhead for technical staff, increased client conversion rates through location-based trust signals, and strengthened market position against competitors with outdated digital presence