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Website Redesign and CMS Integration Project

brights.io

Advertising & marketing

Non-profit

Information technology

Current Website Limitations

Outdated user experience with poor navigation, lack of personalized content pathways, and rigid content management system limiting organizational agility and user engagement.

About the Client

Award-winning agency specializing in digital transformation for nonprofits and public sector organizations

Key Project Goals

Create modern, minimalistic UX with focused content hierarchy
Implement adaptive navigation system for diverse user segments
Enable seamless content personalization and management
Enhance cross-device responsiveness and accessibility

Core System Requirements

Responsive design system with geometric visual language
Role-based content personalization engine
Storyblok CMS integration for modular page building
Dynamic image optimization and version control
Interactive prototype testing framework

Technology Stack

Vercel

Storyblok CMS

Graphik LCG typography

Cloud hosting

System Integrations

Storyblok API
Third-party analytics platforms
Social media APIs

Operational Requirements

99.9% uptime SLA
Sub-2s page load performance
WCAG 2.1 accessibility compliance
Multi-stage content approval workflows
Automated security vulnerability scanning

Expected Business Outcomes

Projected 40% increase in user engagement metrics, 60% reduction in content management overhead, and 25% improvement in conversion rates through personalized user journeys and enhanced digital credibility.