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Suzuki Importer Website Redesign and Dealer Network Optimization

brights.io

Automotive

eCommerce

Information technology

Current Challenges

Outdated website structure with poor navigation hindered customer discovery of vehicle models and services. Lack of SEO optimization reduced online visibility. Dealer network websites required standardized yet unique content management capabilities.

About the Client

Global Japanese automotive manufacturer with 20+ years presence in Ukraine, operating through a nationwide dealer network

Key Goals

Create user-centric website architecture with intuitive vehicle discovery features
Establish scalable template system for dealer network websites
Implement advanced SEO strategies for improved search engine rankings
Integrate dynamic content management for synchronized updates across dealer sites

Core System Requirements

360° vehicle visualization with real-time color customization
Interactive model comparison tables
Credit calculator and service appointment system
Centralized CMS (Storyblok) for content synchronization
Automated SEO metadata generation for dealer sites

Technology Stack

Vercel

Storyblok CMS

Next.js

SEO optimization tools

System Integrations

Dealer management systems
Vehicle inventory APIs
Analytics platforms

Performance Criteria

High scalability for 100+ dealer sites
Mobile-first responsive design
Fast page load times (<2s)
Cross-browser compatibility

Expected Business Impact

Enhanced customer engagement through immersive vehicle exploration features, improved organic search traffic via optimized SEO implementation, and streamlined content management across the dealer network resulting in consistent brand representation and reduced administrative overhead.