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Development of a User-Friendly Portfolio Website with Advanced Content Management for Creative Branding Agency

brights.io

Advertising & marketing

Information technology

Media

Challenge in Balancing Aesthetic Sophistication with Functional Simplicity

The agency required a website that harmonized minimalist user experience with visually striking design to reflect their creative expertise, while enabling non-technical users to manage content efficiently.

About the Client

A creative branding agency seeking a digital platform to showcase their portfolio and streamline client engagement through intuitive content management.

Key Goals for Digital Transformation

Create an intuitive portfolio browsing experience for potential clients
Implement a custom content constructor for dynamic page management
Establish a visually cohesive brand identity through modern UI/UX design
Enhance SEO and cross-platform compatibility for broader reach

Core System Functionalities and Features

Interactive project showcase with filtering capabilities
Drag-and-drop content constructor for landing pages
Real-time design preview with A/B testing support
Integrated analytics dashboard for user behavior tracking

Technology Stack Recommendations

React.js for front-end interactivity

Node.js with Express for backend services

GraphQL API for data querying

Headless CMS (e.g., Strapi) for content management

Third-Party System Integrations

Google Analytics 4 for traffic analysis
Meta Business Suite for social media management
HubSpot CRM for lead capture
Stripe for potential service payments

Performance and Scalability Criteria

99.9% uptime SLA with AWS cloud hosting
Page load time under 2 seconds (Lighthouse score >90)
WCAG 2.1 AA accessibility compliance
Multi-language support for global clients

Anticipated Business Outcomes

The new platform is projected to increase client lead conversion rates by 40% through enhanced visual storytelling capabilities, reduce content management overhead by 60% via the custom constructor, and position the agency as a digital innovation leader in the creative services sector.