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Development of Activia Challenge Platform for Young Women's Health Habits Promotion

brights.io

Food & Beverage

Health & Fitness

Consumer products & services

Current Challenges in User Engagement and Habit Tracking

Activia requires a digital platform to effectively engage young women in year-long health challenges, track progress, and integrate social sharing/advertising features while maintaining compliance with data privacy regulations.

About the Client

A health-focused brand seeking digital solutions to promote healthy habits among young women through gamified engagement.

Key Goals for Platform Development

Create an interactive challenge-tracking platform for health habit development
Implement personalized content delivery based on user activity
Integrate social media sharing and advertising capabilities
Ensure GDPR-compliant data collection and management

Core System Functionalities

User registration and profile management
Challenge creation and progress tracking dashboard
Social media sharing integration
Personalized content recommendation engine
Advertising management system
Analytics dashboard for partner collaboration

Technology Stack Requirements

React.js

Node.js

MongoDB

AWS

Google Analytics

Third-party System Integrations

Social media APIs (Facebook, Instagram)
Advertising platforms (Google Ads, Meta Ads)
Email marketing services
Payment gateway for premium features

Performance and Security Requirements

Scalable architecture for 100k+ concurrent users
99.9% system uptime SLA
End-to-end encryption for user data
Multi-language support
Mobile-responsive design

Expected Business Outcomes

The platform is projected to increase user engagement by 40%, improve brand loyalty metrics by 30%, and provide actionable insights through integrated analytics, directly supporting Activia's market expansion goals in the health and wellness sector.