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Website Redesign and Brand Refresh for Community Resource Bank
  1. case
  2. Website Redesign and Brand Refresh for Community Resource Bank

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Website Redesign and Brand Refresh for Community Resource Bank

emergentsoftware.net
Financial services
Technology
Professional services

Outdated Digital Presence and Brand Perception

Existing website (built in 2013) lacked modern design elements, failed to reflect service quality, and required enhanced security features. The brand identity needed refreshing to better align with the institution's community-focused values while maintaining professional credibility.

About the Client

Regional financial institution providing personal and commercial banking services through four branch locations

Modernization and Brand Alignment Goals

  • Create a contemporary digital experience matching service quality
  • Develop a cohesive brand identity emphasizing community, security, and strength
  • Implement responsive design for cross-device accessibility
  • Integrate financial calculation tools for customer education
  • Ensure compliance with financial industry security standards

Core System Functionalities

  • Secure .bank domain implementation
  • TimeValue Software financial calculators integration
  • Responsive design framework
  • Dynamic WordPress content components
  • Change-tracking compliance plugin

Technology Stack Requirements

WordPress
PHP
MySQL
JavaScript
CSS3
HTML5

Third-party System Integrations

  • TimeValue Software calculators
  • Compliance change-tracking plugin

Operational Requirements

  • SSL/TLS encryption
  • WCAG 2.1 accessibility compliance
  • Daily security monitoring
  • 99.9% uptime SLA
  • Multi-device performance optimization

Expected Business Outcomes

Enhanced customer trust through modernized brand representation, improved user engagement with interactive financial tools, strengthened compliance posture, and increased website traffic from improved accessibility and search visibility.

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