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Website Migration and Enhancement with PIM Integration

emergentsoftware.net

Manufacturing

eCommerce

Retail

Digital Transformation Challenges

Incomplete website migration at 70% completion, lack of integration with modern product management systems, outdated digital services requiring sunset, and accelerated timeline pressures to meet business launch goals

About the Client

Premier designer and manufacturer of fine home furnishings seeking digital transformation after separation from parent company

Key Project Goals

Complete migration of Umbraco websites to Microsoft Azure
Integrate Product Information Management (PIM) system
Implement real-time stock availability features
Ensure seamless transition with zero downtime
Extend website lifecycle while reducing total cost of ownership

Core System Requirements

Cloud migration to Microsoft Azure environment
PIM system integration for centralized product data management
Global stock availability toggle with API-driven updates
Optimized product listing and detail pages
Sunset legacy online services infrastructure

Technology Stack

Umbraco CMS

Microsoft Azure

API Integration

PIM System

System Integrations

Product Information Management (PIM) System
Stock Inventory API

Performance Criteria

High availability (99.9% uptime)
Scalable cloud architecture
Daily data synchronization performance
Enterprise-grade security protocols

Business Impact Projections

Anticipated 30% improvement in website performance metrics, 20% increase in online sales conversion through real-time inventory visibility, 40% reduction in product management overhead via PIM integration, and extended website viability for 3+ additional years without full rebuild requirements