The organization currently operates a desktop-based driver education system designed for adult learners, providing text- and video-based lessons, quizzes, and simulations. They face limitations in accessibility, reach, and user engagement due to reliance on desktop software, reducing their ability to serve a broader audience and adapt to modern device usage. Additionally, the existing system lacks integration with social media platforms, hindering community engagement and outreach efforts.
A mid-sized educational organization specializing in driver safety training, seeking to expand its digital offerings to reach adult learners nationwide through a scalable web application.
The web-based platform is anticipated to significantly increase accessibility, allowing broad user participation and engagement from any device. It aims to replicate the proven effectiveness of the existing desktop system, with targeted outcomes such as a 49% reduction in crash frequency, a 51% decrease in bodily injuries, and up to a 67% reduction in traffic violations among users. The new system will support ongoing user growth, enhance safety outcomes, and expand the organization’s reach in driver education.