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Vehicle Data Platform - Enhanced C2B Marketplace and Driver Engagement

itransition.com

Automotive

Advertising & marketing

Insurance

Business services

Challenges

MyAutoData requires enhancements to its existing vehicle data platform to improve the efficiency and effectiveness of the C2B marketplace, increase user engagement, and streamline the process of connecting vehicle owners with relevant automotive services. Current limitations include a need for improved data analytics, a more robust request/offer system, and enhanced user incentives for data sharing.

About the Client

A German automotive startup providing a platform for vehicle owners to securely manage and monetize their vehicle data, and for automotive companies to access this data for targeted marketing and service offerings.

Objectives

Expand the C2B marketplace functionality to facilitate more efficient and personalized connections between vehicle owners and service providers.
Improve data analytics capabilities to provide more actionable insights to both vehicle owners and automotive companies.
Enhance user engagement through improved features and incentives.
Streamline the process of submitting and fulfilling service requests.
Increase platform monetization through expanded marketplace activity.

Functional Requirements

Advanced data analytics dashboards for vehicle owners and companies, including predictive maintenance insights and customized cost analysis.
Improved marketplace functionality: enhanced search filters, more detailed service listings, and a streamlined request/offer submission process.
Automated vehicle service request fulfillment with integrated scheduling and payment options.
Enhanced user incentives: loyalty programs, referral bonuses, and tiered data monetization options.
Improved data privacy and security features.

Preferred Technologies

MongoDB

Elasticsearch

Stripe

Redis

Traefik

Integrations Required

Stripe (Payment processing)
OBD2 Dongle APIs (for enhanced data collection)

Key Non-Functional Requirements

High scalability to accommodate growing user base and data volume.
Real-time data processing and analysis.
Robust security to protect sensitive vehicle data.
High availability and reliability.
Performance optimization for fast response times.

Estimated Business Impact

This project is expected to significantly increase platform usage and revenue by improving the value proposition for both vehicle owners and automotive companies. Enhanced data analytics will enable more personalized services and targeted marketing campaigns, leading to increased sales and customer loyalty. A more efficient C2B marketplace will create a more vibrant ecosystem and generate additional revenue streams.