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UX/UI Enhancement and Payment Workflow Optimization for Freelance Marketplace Platform

techwings.com

Business services

Education

Challenges in Payment Workflow and User Experience

Users encountered significant difficulties navigating the payment milestone system, resulting in transactional friction and reduced platform engagement. Additional issues included inconsistent branding, outdated UI elements, and suboptimal mobile responsiveness affecting user retention.

About the Client

Digital freelance marketplace platform connecting employers with freelancers, offering integrated learning and project collaboration tools

Objectives for Platform Enhancement

Redesign UX/UI to improve user navigation and task completion rates
Simplify payment milestone workflow for employers and freelancers
Implement cohesive branding across all platform interfaces
Optimize mobile application functionality for iOS/Android users
Enhance user engagement through modernized visual design system

Core System Enhancements

Intuitive milestone payment configuration wizard
Real-time payment status dashboard with visual progress tracking
Responsive employer/freelancer profile management system
Integrated Ureed Academy course access with certification tracking
Cross-platform consistent design system implementation

Technology Stack Requirements

ASP.NET Core

Amazon Web Services

Cloudinary

Angular

Docker

System Integration Needs

Payment gateway APIs (Stripe/PayPal)
Cloudinary media management integration
Mobile app notification services (Firebase/OneSignal)
Cross-platform authentication system

Operational Requirements

Horizontal scalability for growing user base
99.9% platform uptime SLA
PCI-DSS compliance for payment processing
Sub-2s page load performance benchmark
WCAG 2.1 accessibility standards compliance

Expected Business Impact

Anticipated 40% reduction in payment-related support tickets, 25% increase in completed transactions, and 30% improvement in user satisfaction scores. Enhanced mobile experience expected to drive 20% growth in active users within first year post-implementation.