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The client needed to address multiple challenges including designing an engaging UX/UI, developing fully native iOS/Android apps, ensuring backend scalability for growing user demand, implementing seamless testing/deployment pipelines, and integrating AI-powered recommendation systems to enhance user discovery and engagement.
A social media platform focused on interest-based content curation and community engagement.
The platform is expected to achieve 4.8+ star ratings through superior UX, enable rapid user acquisition with scalable infrastructure, and drive engagement through personalized content discovery. The solution will position the client for sustained market growth in the social media sector while maintaining technical flexibility for future feature expansions.