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UX Revamp and Workflow Optimization for Media Holding's Marketing Platform

itransition.com

Media

Advertising & marketing

Information technology

Current System Challenges

The existing workflow management system suffers from poor usability, requiring 3-5 clicks for basic tasks and 10+ minutes for simple operations. Key issues include a convoluted information hierarchy, inconsistent navigation patterns, non-intuitive labeling, lack of calendar integration, and reliance on paper-based marketing funnel workflows. These inefficiencies result in prolonged onboarding (weeks) and reduced productivity.

About the Client

A media holding company providing platforms for 20+ affiliate publishers, supporting content distribution, marketing workflows, and subscription management for 1+ million subscribers annually.

Project Objectives

Reduce core workflow task completion to 1-2 clicks
Streamline onboarding process to minimize training time
Integrate calendar scheduling and marketing flowchart visualization
Eliminate reliance on third-party tools for critical workflows
Improve search functionality for faster data discovery

Core System Requirements

Restructured information hierarchy with two-click task access
Unified global menu for simultaneous Marketing/Mailings access
Consolidated search interface with grouped filters (simple/advanced)
Integrated calendar scheduler for campaign planning
Digital marketing funnel builder with visual workflow storage
Independent analytics and reporting module

Technology Preferences

React.js

Node.js

D3.js for flowchart visualization

Google Calendar API

System Integrations

Third-party calendar services
Existing analytics platforms
User management systems

Non-Functional Requirements

Scalable architecture for 1M+ subscribers
Sub-2s page load performance
Role-based access control
Cross-browser compatibility
WCAG 2.1 accessibility compliance

Expected Business Impact

Anticipated outcomes include 60-70% faster task completion, 80% reduction in onboarding time, 40% increase in workflow efficiency through calendar integration, and elimination of paper-based processes. Improved UX governance will enhance user adoption across 120+ periodicals and 20+ affiliate networks globally.