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Unified Omnichannel Customer Engagement Platform Development

gpsolutions.com

Advertising & marketing

Information technology

Key Challenges Identified

Fragmented customer engagement across multiple messaging platforms, high user acquisition costs, inconsistent cross-channel communication, and lack of automated workflows for lead conversion and retention.

About the Client

A global leader in chatbot marketing solutions enabling brands to engage audiences across multiple messaging platforms through automation.

Strategic Objectives

Build a scalable omnichannel communication platform for real-time customer engagement
Consolidate messaging tools into a single marketer-friendly interface
Implement behavior-driven automation workflows to optimize campaign performance
Reduce customer acquisition costs through targeted engagement strategies

Core Functional Requirements

Unified inbox for cross-platform message management (SMS, WhatsApp, Facebook, Instagram, WebChat)
Smart contact segmentation and lead scoring system
Mass email and drip campaign automation tools
Facebook comment guard for automated lead capture
Instagram-native engagement automation (InstaChamp module)

Technology Stack

Node.js

React

XState

Ruby on Rails

PostgreSQL

Kubernetes

Platform Integrations

Facebook API
Instagram Graph API
WhatsApp Business API
SMS gateway services

System Requirements

High scalability for concurrent messaging
Real-time performance optimization
Enterprise-grade data security
Cross-platform compatibility

Expected Business Outcomes

Anticipated 300%+ increase in lead conversion rates, 40-45% reduction in cost per lead, 70%+ improvement in user engagement metrics, and establishment as a top-tier martech solution through enhanced automation capabilities.