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Dynamic Cross-Selling and Ancillary Services Integration Platform for Airline Industry

gpsolutions.com

Hospitality & leisure

eCommerce

Challenges in Enhancing Ancillary Revenue Streams

Need to boost ancillary revenue through cross-selling while maintaining seamless booking workflow. Challenges include integrating dynamic service packaging, connecting with multiple travel consolidators, upgrading payment processing with virtual card support, and coordinating with third-party infrastructure vendors.

About the Client

Major European flag carrier with global route network seeking to enhance digital booking experience and ancillary revenue streams

Objectives for Cross-Selling Module Implementation

Increase overall sales volume by 25% through ancillary service bundling
Enhance customer loyalty through personalized service offerings
Implement real-time payment processing with virtual card integration
Create dynamic packaging logic for 3-day window service options
Achieve seamless integration with existing booking infrastructure

Core Functional Requirements

Dynamic tour packaging system with flight data integration
3-day preview calendar for optimal package selection
Multi-provider connectors (Pegasus Solutions, Hotelbeds, Avis)
Virtual card payment processing via American Express API
Business-rule-driven product display engine

Technology Stack Requirements

XML/XSLT

JSP

JavaScript

HTML

Java

Critical System Integrations

Pegasus Solutions API
Hotelbeds API
Avis car rental integration
American Express virtual card gateway

Non-Functional Requirements

High-availability architecture for booking engine
Real-time service availability checks
Secure payment transaction handling
Scalable microservices architecture

Expected Business Impact of Cross-Selling Implementation

Anticipated 25% increase in overall sales volume through ancillary service bundling, 40% growth in loyal customer base, improved payment processing efficiency with instant supplier settlements, and enhanced user experience leading to industry recognition through awards like Best Airline Website.