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Digital Transformation of Cruise Booking System with Mobile Applications and Loyalty Integration

gpsolutions.com

Hospitality & leisure

Transportation

Travel & Tourism

Legacy Systems and Digital Modernization Challenges

The client needed to digitize and modernize its cruise booking process while maintaining compatibility with existing mission-critical B2B systems. Key challenges included implementing a seamless B2C booking engine for complex routing options, developing cross-platform mobile applications, embedding a flexible loyalty program, and ensuring backward compatibility with legacy infrastructure.

About the Client

A leading cruise operator in the Baltic Sea region serving millions of passengers annually across Estonia, Finland, Sweden, and Latvia

Digital Transformation Goals

Increase sales revenue through enhanced digital booking capabilities
Implement extended functionalities for booking travel services
Improve booking process flexibility and transparency
Boost e-commerce sales via cross-selling and upselling techniques
Achieve 100% mobile booking capability through iOS and Android applications

Core System Requirements

Single Page Application (SPA) for seamless multi-device booking
Custom bonus program engine with loyalty tiers and promotions
Native iOS and Android mobile applications with full booking functionality
Smart integrations with legacy B2B software and third-party systems

Technology Stack

Java

Objective-C

JavaScript

AngularJS

React.js

System Integration Requirements

Legacy B2B backend systems
Third-party payment gateways
Customer relationship management (CRM) platforms

Non-Functional Requirements

High scalability for seasonal traffic spikes
Backward compatibility with existing infrastructure
Enterprise-grade security for financial transactions
Cross-platform performance optimization

Expected Business Outcomes

Projected 1.4% revenue increase (up to €8M annually), 100% mobile booking adoption, enhanced customer retention through loyalty programs, and improved operational efficiency via integrated legacy systems. The solution will enable dynamic pricing strategies and real-time inventory management across all sales channels.