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Unified Loyalty App Development for Pan-European Fast Food Retail Expansion

globaldev.tech

Retail

Food & Beverage

eCommerce

Challenges in Managing Fragmented Loyalty Programs Across European Markets

Multiple country-specific loyalty apps caused operational inefficiencies, duplicated development efforts, inconsistent user experiences, and scalability limitations as restaurant numbers grew. Maintaining separate apps for each market led to increased costs and administrative complexity.

About the Client

Global fast food restaurant chain seeking to unify digital loyalty programs across European markets

Strategic Objectives for Unified Loyalty Platform

Consolidate 28+ country-specific apps into single pan-European solution
Implement dynamic localization system for seamless market expansion
Establish centralized content management for marketing teams
Achieve platform-agnostic native user experience
Reduce total cost of ownership by 40-60%

Core System Functionalities

Real-time dynamic content localization (text/images)
Service-oriented architecture for modular iOS components
Clean architecture implementation for Android modularity
Offline-first data persistence with local storage optimization
CMS-driven UI customization for regional marketing campaigns

Technology Stack Requirements

Kotlin (Android)

Swift (iOS)

Realm Database (iOS)

Room Persistence Library (Android)

Custom HTTP client with Codable serialization

System Integration Requirements

Centralized CMS platform
Multi-region backend APIs
Third-party analytics tools
Payment gateway integration
Device biometric authentication

Critical Non-Functional Requirements

Linear scalability for 200%+ user growth
Sub-200ms API response times
GDPR-compliant data handling
99.9% system availability SLA
Cross-platform UI consistency

Anticipated Business Outcomes

Enables rapid market expansion without proportional cost increases, reduces development team size by 50%, improves marketing agility through instant content updates, enhances customer experience with consistent branding, and provides centralized analytics for data-driven loyalty program optimization across 30+ European markets.