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Development of a Loyalty-Based Bulk Purchase Marketplace Platform

globaldev.tech

Retail

eCommerce

Consumer products & services

Market Gap in Customer Loyalty and Bulk Purchase Solutions

Businesses lacked effective tools to reward loyal customers while maintaining profitability, and consumers had limited options to access bulk discounts on everyday products/services. Existing solutions failed to create a mutually beneficial ecosystem for both stakeholders.

About the Client

A UK-based loyalty platform connecting businesses with consumers through bulk purchase discounts and customer retention solutions

Platform Development Goals

Create a two-sided marketplace for businesses and consumers
Enable bulk purchase discounts while maintaining business margins
Enhance customer loyalty through digital engagement tools
Provide data-driven insights for business performance tracking

Core System Capabilities

Order management with voucher integration
Payment gateway and payout processing system
Interactive business dashboard with analytics
Voucher generation and redemption tracking
Location-based shop discovery with Google Maps integration
Employee permission management system
Customer profile and purchase history tracking

Technology Stack Requirements

Python/Django (backend)

React/Next.js (frontend)

Redux (state management)

React Query (data fetching)

Pylint/Black (code quality tools)

Third-Party System Integrations

Stripe Payment Gateway
Google Maps API
Twilio SendGrid
WiserNotify marketing tool
Crisp chat widget

System Performance Criteria

Mobile-responsive design
High-traffic scalability
Real-time data synchronization
GDPR-compliant data security
SEO-optimized page rendering

Expected Business Outcomes

Projected 300% increase in participating businesses' customer retention rates, 200% growth in transaction volume through bulk purchasing incentives, and 40% improvement in operational efficiency through automated voucher/redemption systems.